Involuntary “give-aways”

If you sell services, rather than supply goods, this usually involves you providing advice for a fee. If your advice is sought after, the amount you can charge for your service(s) may be considerable. Which is why you should be wary of giving away

If you sell services, rather than supply goods, this usually involves you providing advice for a fee.

If your advice is sought after, the amount you can charge for your service(s) may be considerable. Which is why you should be wary of giving away your advice FOC.

Why would you do this? Why would you part with your hard-won expertise without charging a fee?

Perhaps you would be prepared to offer free advice if you are tempting a business prospect to join your customer list. And you may have clients who may be suffering a temporary downturn in activity, and you might be willing to offer pro-bono advice in limited amounts to help them through hard times.

The time to bite your tongue, and apply caution, is if a client reveals that they have a specific problem, and you can immediately see a fix. The urge to “blurt” out your solution will be irresistible but resist you must.

The skills you have acquired to provide the services you offer demand a return on this investment and giving away your solutions – whilst delighting your client – will defeat the object of you being in business.

Next time you are tempted in this way simply suggest that you may have a solution to their problem, but you will need time to check out a few details and promise to get back to them the following day. This will give you time to firm up your ideas and represent your pitch as an outline of what you can achieve, how this will benefit your client – and importantly – how much it will cost for you to deliver the solution.

Source: Other Tue, 30 May 2023 00:00:00 +0100

Latest INSIGHTS

Check out our latest Insights for useful accounting tips and information.

What is a group company structure?

A group is formed when one company has control of, owns, a number of subsidiary companies.

A group is different to an arrangement where an individual owns a number of companies personally. In this case the companies would be called associated or

Read More

Is your income over £100,000?

If you earn over £100,000 in any tax year your personal allowance is gradually reduced by £1 for every £2 of adjusted net income over £100,000 irrespective of age. This means that any taxable receipt that takes your income over £100,000 will result

Read More

Connected persons for tax purposes

The definition of a connected person for tax purposes varies.

A statutory definition of “connected persons” for Capital Gains Tax purposes is set out in Section 286 of the Taxation of Chargeable Gains Act (TCGA) 1992.

The legislation

Read More